Google and Alphabet CEO Sundar Pichai has warned against the rush to deploy AI without proper oversight. He said in an interview that the urgency to deploy AI in a beneficial way is necessary, but it can be very harmful if deployed wrongly. He urged global tech companies to come together and develop standards and appropriate guardrails to ensure the safety and security of their organizations and customers.
It's getting easier to manipulate images but there's little financial incentive for companies to invest in tools to detect fakes. AI technology can be used to detect deepfakes with 96% accuracy, but the global market for deepfake detection is only valued at $3.86 billion. Big tech companies and startups have poured billions into generative AI, but detection tools are still in development. There's little legal or financial incentive to invest in deepfake detection, leaving consumers in the dark.